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Marketing Campaigns

Various Marketing Campaigns for Castlight Health

Branding / Editorial Design / Illustration / Data Visualization

The State of Personalization in Digital Health

This campaign aims to highlight the growing importance of personalization in benefits strategy and the need to incorporate personalization to help employees navigate healthcare. I choose to use high contrast colors to visualize the data in a more dynamic way.

Look & feel

The report

Name tages

Wayfinding posters

One-pager

Realizing Value from Digital Health Solutions

The campaign explores the Value Fundamentals that are core to unlocking Castlight Complete’s ability to achieve proven results. I color-coded the three Value Fundamentals in each section to visually distinguish the results.

To view the full report: Realizing Value from Digital Health Solutions.

COVID-19

A marketing campaign to support Castlight’s users and customers during the COVID-19 pandemic. All design collaterals are created in less than two weeks.