According to our research findings, the main problem we should focus on is:
Help customers decide what to eat, and where to eat.
To simplify the process the app helps customers pick the food by popularity, ingredients, community recommendation (friends, chef, and server), and price range. It only shows the top 10 menu items at nearby restaurants and customers can see actual pictures and prices of those items as well.
With the logic flow in mind, I started to sketch out the user interface of the major screens:
We quickly gathered peer feedbacks after our first round prototype. The most frequent problems people raised were:
The top area already occupied by the account button and the map/list view button. Where will the filter button be located for the latter version?
Customers prefer to see what’s the popular item first, then going to the detail. The current design only shows one item once someone clicks on the restaurant page; it will increase the workload for users which our app should avoid.
Search by location function seems overlapped with the map view function. The search feature should also allow customers to search by restaurant name, cuisine type, or food type.