Branding / Event Planning / Art Direction

CSA (Chinese Student Association) at UF is an official non-profit student organization. It serves primarily to students, scholars and their families who came to the United States from China for study, research, and living purposes. There are thousands of Chinese living in Gainesville and participating in CSA annual events.

2015 is the Year of Goat in Chinese zodiac calendar. To celebrate it, the CSA at UF held a Chinese New Year Gala with 1000 audience. I designed collaterals for CSA and branded the promotional materials for this event, including the flyer, ticket, program schedule, staff name tag, stage background, and giveaway gifts. The whole series was inspired by the old Chinese lunar calendar and traditional Chinese paper cut which is also usually seen as window decoration during Chinese New Year.

Inspiration—old Chinese lunar calendar
Give away gifts
Laser cutting gift box