Logo Design / Branding / Editorial Design

Beijing Zoo is a zoological park in Beijing, China. It is one of the oldest zoos in China and has one of the largest animal collections in the country. The new identity is meant to promote their educational feature and to attract the younger audience. By using a vibrating color palette and rounded organic shapes, I wanted to bring a playful feeling to the brand and to make it more relevant to today.

Exhibited in Ligature 24.