BEIJING ZOO

Logo Design / Branding / Editorial Design

Beijing Zoo is a zoological park in Beijing, China. It is one of the oldest zoos in China and has one of the largest animal collections in the country. The new identity is meant to promote their educational feature and to attract the younger audience. By using a vibrating color palette and rounded organic shapes, I wanted to bring a playful feeling to the brand and to make it more relevant to today.

Exhibited in Ligature 24.

BEIJING ZOO

Logo Design / Branding / Editorial Design

Beijing Zoo is a zoological park in Beijing, China. It is one of the oldest zoos in China and has one of the largest animal collections in the country. The new identity is meant to promote their educational feature and to attract the younger audience. By using a vibrating color palette and rounded organic shapes, I wanted to bring a playful feeling to the brand and to make it more relevant to today.

Exhibited in Ligature 24.

THE WALT DISNEY COMPANY: SAFETY AWARENESS

Online Learning UI / Branding / Character Design

THE WALT DISNEY COMPANY: INTERNAL TRAINING PROJECTS

Branding / Online Learning UI / Presentation Design

BÆDTIME STORIES

Exhibition Design / Book Design / Copywriting / Illustration / Product Design

LITTLE WEIRDOS

Game Design / Pattern Design / Illustration

GATORLOOP

UI Design / 3D Rendering

FIND YOUR RIGHT FIT

Editorial Design / Illustration

CHINESE NEW YEAR GALA—THE YEAR OF GOAT!

Branding / Event Planning / Art Direction

BEIJING ZOO

Logo Design / Branding / Editorial Design

PERSONAL PROJECTS

Illustration / Book Making / 3D Printing