Various Marketing Campaigns for Castlight Health
Branding / Editorial Design / Illustration / Data Visualization
The State of Personalization in Digital Health
This campaign aims to highlight the growing importance of personalization in benefits strategy and the need to incorporate personalization to help employees navigate healthcare. I choose to use high contrast colors to visualize the data in a more dynamic way.
Look & feel
The campaign explores the Value Fundamentals that are core to unlocking Castlight Complete’s ability to achieve proven results. I color-coded the three Value Fundamentals in each section to visually distinguish the results.
To view the full report: Realizing Value from Digital Health Solutions.
A marketing campaign to support Castlight’s users and customers during the COVID-19 pandemic. All design collaterals are created in less than two weeks.
The Costs of COVID-19 report
Webinar social thumbnails
Social Distancing flyer Castlight branded
Social Distancing flyer Engage branded